How Indonesian companies achieve more with Mekari’s digital solutions
MEKARI
Client
Mekari
Year
2023
Services
Video production
Market
Indonesian
Industry
a. Fintech
b. SaaS
Mekari is a leading SaaS platform in Indonesia that offers digital solutions and services to help businesses improve their productivity and performance. Mekari wanted to create a video ad to promote their products for Mekari 2023 Conference, an annual event where business leaders, experts, and partners share digital transformation insights and best practices.
The ad video had two formats: 3:1 for the conference screens and 16:9 for social media. The ad showed how a mid-sized company solved a logistics problem swiftly because of Mekari’s digital solutions.
Deliverables
a. 1 video in the format of 16:9
b. 1 video in the format of 3:1
Our process
We followed a clear and collaborative process to create a video ad for this project. Here are the main steps we took:
01. Project briefing
We initiated the project with an in-depth briefing to fully comprehend Mekari’s objectives, unique selling propositions, and market positioning.
02. Conceptualization
After proposing a range of creative video concepts, Mekari selected a narrative that effectively demonstrates their products’ role in facilitating international expansion for a client.
03. Scripting & Storyboarding
Our team crafted scripts and storyboards that resonate with the chosen concept, ensuring that their comprehensive product offerings were prominently featured. These elements were refined through iterative feedback from Mekari.
Figure 02: Detail of our storyboard frame that we created for Mekari
Figure 01: We created a storyboard so that Mekari can imagined how the concept and story will play out in the finished video. It also served as a guidance to minimize problems in production.
Figure 01: A storyboard was developed to provide Mekari with a visual representation of the concept and narrative flow for the final video. This also functioned as a strategic guide to reduce potential production challenges.
Figure 02: This frame from our storyboard illustrates the design process that went into visualizing Mekari’s message, capturing the essence of the intended visual narrative.
Figure 01: We created a storyboard so that Mekari can imagined how the concept and story will play out in the finished video. It also served as a guidance to minimize problems in production.
Figure 02: This frame from our storyboard illustrates the design process that went into visualizing Mekari’s message, capturing the essence of the intended visual narrative.
04. Casting, Makeup, & Wardrobe
We selected actors, and coordinated wardrobe and makeup to align with the roles and overall aesthetic of the production.
Figure 04: We created wardrobe plan based on the moodboard and have fitting session with selected talents.
Figure 03: We created moodboard for makeup, hairdo, and wardrobe for each cast.
Figure 03: We made a moodboard to define the aesthetic direction for the makeup, hair styling, and wardrobe of each cast member.
Figure 04: From the moodboard’s inspiration, we planned the wardrobe and organized fitting sessions with the talents, ensuring their attire aligns with the visual theme.
Figure 03: We made a moodboard to define the aesthetic direction for the makeup, hair styling, and wardrobe of each cast member.
Figure 04: From the moodboard’s inspiration, we planned the wardrobe and organized fitting sessions with the talents, ensuring their attire aligns with the visual theme.
05. Location scouting, props, & logistic
A co-working space in Jakarta was chosen to represent the office setting, and we meticulously prepared all necessary props, equipment, crew, and permits.
Figure 05: We give several location options and survey the selected option to make sure it is suitable with the video concept.
Figure 06: We created props and set plan suitable for the approved concept based on our location survey.
Figure 05: We provided several site options and conducted on-site surveys of the selected location, verifying its fit with the narrative of the video.
Figure 06: Following our location survey, we developed a prop and set plan that was tailored to complement the approved video concept.
Figure 05: We provided several site options and conducted on-site surveys of the selected location, verifying its fit with the narrative of the video.
Figure 06: Following our location survey, we developed a prop and set plan that was tailored to complement the approved video concept.
06. Filming
We shot the video in one day at the co-working space, with 21 crew members and 7 actors.
Figure 07: The filming took place within a communal working space, capturing the essence of collaboration and modern business life.
Figure 08: We maintain meticulous organization of all footage to streamline the editing workflow.
Figure 09: Our makeup artist is always on standby, ensuring that every talent appears impeccable throughout the production.
Figure 10: The camera rolled to capture the party scene, highlighting the cheerful interactions and the lively atmosphere.
Figure 11: The filming utilized a green screen to facilitate the creation of custom backgrounds in post-production.
Figure 12: Our camera setup, in the hands of our Director of Photography.
Figure 13: Each take is followed by an in-depth review by our Director to verify the scene’s suitability.
Figure 07: Filming process in communal working space.
Figure 08: We keep all clips organized to optimize the editing process.
Figure 09: Our make up artist always stand by to keep all talents looking their best.
Figure 10: Filming process of celebration party.
Figure 11: Green screen filming process.
Figure 12: Our camera setup.
Figure 13: Discussion process with our talented crews.
Figure 07: The filming took place within a communal working space, capturing the essence of collaboration and modern business life.
Figure 08: We maintain meticulous organization of all footage to streamline the editing workflow.
Figure 09: Our makeup artist is always on standby, ensuring that every talent appears impeccable throughout the production.
Figure 10: The camera rolled to capture the party scene, highlighting the cheerful interactions and the lively atmosphere.
Figure 11: The filming utilized a green screen to facilitate the creation of custom backgrounds in post-production.
Figure 12: Our camera setup, in the hands of our Director of Photography.
Figure 13: Each take is followed by an in-depth review by our Director to verify the scene’s suitability.
07. Editing
We edited the video and audio, following the script and storyboard.
08. Motion graphics
Motion graphics were integrated to showcase Mekari’s products, features, and user interface, complemented by seamless transitions and effects.
Figure 14: Editing process.
Figure 15: We plan motion graphic elements using wireframe implemented in the storyboard.
Figure 16: Final result of motion graphic implemented in the video.
Figure 14: The first step in our editing workflow is to use Adobe Premiere for all footage.
Figure 15: Mekari’s product interface movement is thoughtfully choreographed in our motion graphics plan.
Figure 16: The scene in the final video, showcasing the implemented motion graphics.
Figure 14: The first step in our editing workflow is to use Adobe Premiere for all footage.
Figure 15: Mekari’s product interface movement is thoughtfully choreographed in our motion graphics plan.
Figure 16: The scene in the final video, showcasing the implemented motion graphics.
09. Color grading
We color graded the video to create a consistent and appealing look and feel.
Figure 17: Before and after color grading sample 01.
Figure 18: Before and after color grading sample 02.
Figure 17: Showcasing the transformation through color grading, with the entire process performed in DaVinci Resolve.
Figure 18: These are scenes that showcase before and after the application of color grading, highlighting the visual refinement and mood enhancement achieved through the process.
Figure 18: These are scenes that showcase before and after the application of color grading, highlighting the visual refinement and mood enhancement achieved through the process.
Figure 17: Showcasing the transformation through color grading, with the entire process performed in DaVinci Resolve.
10. Voice-over recording
We recorded the voice-over narration by the main character, who explained how Mekari’s products helped them overcome a logistical challenge.
11. Background music & SFX
We composed an original background score tailored to the video ad.
12. Finalizing
The final video was rendered in two formats: a 3:1 aspect ratio for the Mekari Conference 2023, and a 16:9 aspect ratio suitable for social media platforms.
Results
These are the videos used for Mekari Conference 2023 and social media.
Final Video Ad in 3:1 Format
Final Video Ad in 16:9 Format
Ready to Take Your Business to the Next Level?
Looking to create impactful videos for your business? You’ve arrived at the right destination. We are dedicated to assisting you in sharing your brand story and fostering business growth.
We offer two services
Offer
Price Estimate
Consultation
What is included?
A 30-minute consultation with one of our experts to understand your goals, challenges, and opportunities
A customized proposal with a clear roadmap and budget for your digital marketing plan.
A no-obligation offer to work with us and see the difference we can make for your business.
Video Production
We produce a diverse array of video content, from video ads and social media clips to company profiles and testimonial footage. Our thorough approach encompasses the entire video production cycle, from the initial concept to the final cut, prioritizing high quality and creative expression.
Integrated Digital Marketing
We’re here to help you devise and implement digital campaigns that bolster your online presence. Our services cover a broad spectrum, including search engine marketing, performance marketing, social media engagement, influencer collaborations, marketplace optimization, and more.
