Pay Per Click, usually abbreviated as PPC, refers to a model of online marketing in which advertisers pay a fee each time one of their ads is clicked by a visitor. When a user clicks on the ad, advertisers pay a fee, which is called cost per click (CPC).
PPC ads are best used to drive quick, highly-targeted traffic to your site with flexible budgets and measurable conversions. This is contrasted with SEO (Search Engine Optimization) strategies which need some time to deliver results but attract organic and consistent traffic in the long run.
PPC ADS BENEFITS
We accommodate clients who want to start with little ad budget and start increasing once they see their ROAS (return on ad spending).
We help advertise to targeted user demographics like location, age, interest, etc
All our PPC campaigns are carefully set up to measure effectiveness by focusing on key metrics and marketing KPI (key performance indicators)
We review and make adjustments weekly to improve the algorithm of
Clients can see the impact of your PPC efforts almost immediately, unlike organic search engine optimization (SEO) tactics that need some time to make a difference.
PPC ADS PLATFORM
Google Ads (previously Google Adwords) is a paid online advertising platform offered by Google. It offers 5 different types of campaign:
Facebook Ads offer ppc ad placement in these 2 platforms owned by the company:
Tik Tok Ads offer ppc ads placement in these 2 placements (Indonesia):
Other Media-Buying Platforms
SEARCH ENGINE MARKETING
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users enter in search engine portal, like Google, which appear alongside the search query results.
Search engine marketing is very effective because it offers opportunities for advertises to advertise their product and services to customers who are ready to make their purchases.
Wola Design Studio is a creative digital marketing agency in Indonesia specializing in executing digital activation efforts in the digital space. Our team of designers, brand strategists, digital marketers and data analysts are always ready to deliver strategic, data driven and on-brand digital marketing solutions that meet KPIs.