Pay Per Click Advertising
Pay Per Click, usually abbreviated as PPC, refers to a very specific type of marketing on search engines. PPC also goes by many other names such as “paid advertising”, “paid search ads” and “search engine marketing".
PPC is best used for seeking quick, quality traffic and conversions as Google has the ability to identify the best target market for your marketing campaign. It is very effective simply because it targets people who use Google Search Engine everyday.