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3 Ways to Use Content

Marketing to Drive Up Sales

The best way to do marketing now is digital marketing. And good content is all what digital marketing is about.

Many companies are still reluctant to accept this idea. They think it’s too risky to invest in digital marketing. What they don’t realise is that they are losing a large number of prospects because they are not making themselves visible where their targeted audience spends most of its time: digital platforms.

Digital marketing, coupled with good product offering, works because it uses proven strategies and techniques that attract highly-targeted traffic.
Marketing to the right kind of people makes sure that your marketing budget is well-spent and delivers the highest Return-On-Investment for your marketing money.

Below are 3 ways to use digital marketing to drive up sales:​

1. Optimize Your Website 
 

Website is one of the most valuable digital real etstate that a company should invest in. It’s a place where prospects go to find out about what a company does, what makes a company’s product offering unique and to, eventually, guide them in their decision to buy.

All of digital marketing campaigns that a company employs - posts on Facebook, Instagram, Linkedin, ads on Google, blog posts, etc - will eventually end up in the website. The better you are marketing, the more visibility your company has. This also includes a well-designed website as it ensures quality and satisfactory interactions between a prospect and a company’s products/services. 

Online consumers today are spoiled today by many companies who have done their digital marketing right, so  it is imperative that companies constantly keep their web content relevant to their target markets.

2.Measure Using Google Analytics


"Marketing without data is like driving with your eyes closed"
-Dan Zarrela

When a company already employs digital marketing strategies that drive traffic and engagement to its website, it’s very important to measure how effective your digital marketing is. This ensures a company to continually improve its marketing efforts to bring more results. 

Google Analytics is a free web analytics tool that generates detailed statistics about activity on a website.  It allows a company to monitor and analyse traffic on your website. This, in turn, gives a company enormous amount of information on who the types of visitors who are visiting its site, what visitors are looking for, and how visitors are getting to a company’s website.

With that in mind, a company can get a lot of insights on the effectiveness of its digital marketing campaign. Here are a few examples a company can find out by using Google Analytics:

 

  • Find out which online platforms (Instagram, Facebook, Twitter, Youtube, Linkedin, etc) bring the most traffic to its website.

  • Learn what people are searching for on the website.

  • Find out where a company's best visitors are located.

3.Invest in Good Quality Content


When purchasing a product or service, customers generally prefer buying from a credible brand rather than from one that they have never heard of before. Consumers need to trust the companies they are buying from before they decide to buy. A good presentation of company's products/services and its brand personality is imperative in building that trust.

Studies have shown that visual appeal can be assessed within about 50 milliseconds. This boils down to the fact that designers have to make a good impression within the space of 50 milliseconds.

Think of your business’ design as a handshake, the greeting between two people when they first meet. Do they smile or frown, do they say ‘hi’, ‘hello’ or ‘good day’, is the handshake firm and businesslike, or warm and friendly? We can make snap decisions and impressions about people in this one fast moment. This is exactly what design tries to do too, all within the space of 50 milliseconds: it tries to communicate who you are and what you do in less than a second.

Well-designed content creates an emotional connection between the brand and its consumers. This, coupled, with effective digital distribution ensures a positive brand impression.

Contact us for more information on how we can help make your marketing money count! Alternatively, you can also give us by email, whatsapp and phone.

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